Cookie Policy

1. INTRODUCTION

This Cookie Policy explains how Spine 33 Rehab PLLC ("Spine 33 Rehab," "we," "us," or "our") uses cookies and similar tracking technologies on our website at spine33rehab.com (the "Website"). This Cookie Policy should be read alongside our Privacy Policy available at spine33rehab.com/privacy-policy which provides additional information about how we collect and use your personal information.

By continuing to use our Website you consent to our use of cookies as described in this Cookie Policy. You may withdraw your consent at any time by adjusting your cookie preferences through our cookie consent banner or through your browser settings as described in Section 5 of this policy.

2. WHAT ARE COOKIES

Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. Cookies are widely used by website owners to make their websites work efficiently, to provide analytical information, and to deliver personalized content and advertising.

Cookies set by the website owner — in this case Spine 33 Rehab PLLC — are called first party cookies. Cookies set by parties other than the website owner are called third party cookies. Third party cookies enable third party features or functionality to be provided on or through the website such as analytics, interactive content, and advertising.

Web beacons are small transparent image files — also known as pixel tags or clear GIFs — that may be embedded in our Website pages or emails. Web beacons work together with cookies to help us understand how visitors interact with our Website and email communications.

3. WHAT COOKIES WE USE

We use the following categories of cookies on our Website.

A. Strictly Necessary Cookies

These cookies are essential for the Website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take on the Website such as setting your privacy preferences or navigating between pages. Without these cookies certain features of our Website cannot be provided. You can set your browser to block or alert you about these cookies but some parts of the Website may not function correctly as a result.

Strictly necessary cookies we use include Squarespace session cookies that maintain your session as you navigate our Website, Termly cookies that store your cookie consent preferences so you are not asked repeatedly, and security cookies that help protect against cross-site request forgery attacks.

B. Analytics and Performance Cookies

These cookies allow us to count visits and understand how visitors interact with our Website so we can measure and improve its performance. They help us understand which pages are most and least popular and see how visitors move around the Website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website and will be unable to monitor its performance.

Analytics cookies we use include Squarespace Analytics cookies that track page views, session duration, and visitor behavior on our Website, and Google Analytics cookies that collect information about how visitors use our Website including pages visited, time spent on each page, and referring URLs. Google Analytics data is processed in accordance with Google's Privacy Policy available at google.com/privacy.

C. Functionality Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our Website. If you do not allow these cookies some or all of these features may not function correctly.

Functionality cookies we use include cookies that remember your preferences and settings to improve your experience on return visits.

D. Marketing and Targeting Cookies

At this time Spine 33 Rehab PLLC does not use marketing or targeting cookies for paid advertising purposes. If we introduce marketing cookies in the future we will update this Cookie Policy and obtain your consent before placing such cookies on your device.

4. THIRD PARTY COOKIES

In addition to our own cookies certain third parties may also place cookies on your device when you visit our Website. These third parties include the following.

Squarespace Our website hosting platform places cookies on your device to enable core website functionality and analytics. Squarespace's cookie policy is available at squarespace.com.

Google Analytics We use Google Analytics to understand how visitors interact with our Website. Google Analytics places cookies on your device to collect anonymized behavioral data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. Google's privacy policy is available at google.com/privacy.

Termly We use Termly to manage your cookie consent preferences. Termly places cookies on your device to store your consent choices so you are not asked to consent repeatedly on each visit. Termly's privacy policy is available at termly.io.

5. HOW TO CONTROL COOKIES

You have several options for controlling and managing cookies on our Website.

A. Cookie Consent Banner When you first visit our Website you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking the cookie settings link in our website footer.

B. Browser Settings Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types of cookies, or notify you when a cookie is being placed on your device. Please note that restricting cookies may impact the functionality of our Website. The following links provide information about managing cookies in the most common browsers.

Google Chrome — support.google.com/chrome/answer/95647 Safari — support.apple.com/guide/safari/manage-cookies Mozilla Firefox — support.mozilla.org/kb/cookies-information-websites-store-on-your-computer Microsoft Edge — support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge

C. Google Analytics Opt-Out To opt out of Google Analytics tracking across all websites install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

D. Do Not Track Some browsers include a Do Not Track feature that signals to websites that you do not want to be tracked. Our Website currently does not respond to Do Not Track signals. If our practices change in this regard we will update this Cookie Policy accordingly.

6. COOKIES AND PROTECTED HEALTH INFORMATION

Spine 33 Rehab PLLC is a HIPAA covered entity. We want to be clear that cookies placed on our Website collect general visitor behavioral data only — they do not collect protected health information. All patient health information is collected and stored exclusively through SimplePractice, our HIPAA-compliant practice management platform, which operates independently from our Website and has its own privacy and security infrastructure.

If you are a patient of Spine 33 Rehab PLLC your protected health information is governed by our HIPAA Notice of Privacy Practices available at spine33rehab.com/hipaa-notice and is not affected by your cookie preferences on this Website.

7. DATA RETENTION

Cookie data collected through our Website is retained for the following periods.

Strictly necessary cookies — retained for the duration of your browser session or up to 12 months for preference cookies. Analytics cookies — data retained for 26 months in accordance with Google Analytics standard data retention settings. Consent cookies — retained for 12 months from the date of your consent so you are not asked to consent on every visit.

8. UPDATES TO THIS COOKIE POLICY

We reserve the right to update this Cookie Policy at any time to reflect changes in our use of cookies, changes in applicable law, or changes in the services we use. When we make changes we will update the Last Updated date at the top of this document. We encourage you to review this Cookie Policy periodically. Your continued use of our Website following any update constitutes your acceptance of the revised Cookie Policy.

If we make material changes to the types of cookies we use or to our third party cookie relationships we will provide more prominent notice through our cookie consent banner.

9. CONTACT US

If you have any questions about our use of cookies or this Cookie Policy please contact us at the following.

Spine 33 Rehab PLLC

Email: info@spine33rehab.com

Phone: (901) 609-4923

Website: spine33rehab.com

For questions about how we handle your protected health information as a patient please refer to our HIPAA Notice of Privacy Practices at spine33rehab.com/hipaa-notice or contact us at info@spine33rehab.com.

10. GOVERNING LAW

This Cookie Policy is governed by the laws of the State of Tennessee without regard to its conflict of law provisions.